Our Story
We build brands from the ground up; fuelled by insight, shaped by creativity, and rooted in purpose.
Vision & Mission
To become the preferred integrated marketing communication company in Africa.
We provide the perfect chemistry between brands and their consumers by creating solutions that enable brand equity and market leadership
Global & African Reach
Based in Nigeria, delivering across Africa and globally; bridging local insight with international standards.
Your Success Engine
Every campaign is engineered to perform: strategic thinking, brave creativity, measurable results.
About us
Sodium - Reactive, Essential, Energising
Our name tells our story. We bring that same dynamic into your brand, combining strategy, creativity and execution so your business doesn’t just show up, it stands out.
For more than 16 years, Sodium Brand Solutions has been Lagos-based and Nigeria-wide, delivering high-impact marketing communications and brand activation. We believe that a brand’s power lies in its ability to connect — emotionally, visually and intellectually.
Case Studies
Impactful campaigns that connect brands with people.
Samsung Galaxy A56, A36, & A26 Mall Activation
Sodium Brand Soultions delivered a Lagos-based mall activation for the Samsung Galaxy A56, A36, & A26, creating hands-on demos and consumer engagements that strengthened product awareness and supported in-store conversions
Lipton Mark Hack
Sodium Brand Solutions executed the Lipton Mark Hack activation, using smart creative and focused storytelling to deepen Lipton’s message of quality connections. The campaign drove participation across social and on-ground touchpoints, strengthening engagement and brand affinity.
ZFold 7 & ZFlip 7 Event (Samsung)
Sodium Brand Soultions delivered Samsung’s Z Fold7 and Flip7 launch in Nigeria, combining product showcases, immersive visual design, and influencer engagement to spotlight Samsung’s latest foldable innovations.
The Brunch Event (Chivita | Hollandia)
Sodium Brand Soultions produced The Brunch in Bloom for Chivita and Hollandia, blending influencer moments and lifestyle storytelling to enhance both brands’ premium appeal.
Capri-Sun Activation
Sodium Brand Soultions developed playful, family-focused activations for Capri-Sun, using creative storytelling and retail engagement to strengthen brand affinity among kids and parents alike.
Knorr World Jollof Day
Sodium Brand Soultions executed Knorr’s “Jollof Your Way” campaign, engaging creators and communities nationwide to celebrate Jollof culture and strengthen Knorr’s local food connection.
Why Sodium
Our Value Proposition
Integrated, End-to-End Solutions
From strategy and research to creative execution and activation, we manage the full brand journey. This ensures every touchpoint of your campaign is seamless, consistent, and aligned with your objectives.
Local Insight, Global & African Reach
We combine deep understanding of the Nigerian market with expertise across Africa and global standards, delivering campaigns that are culturally relevant, regionally impactful, and internationally credible.
Bold Creativity, Measurable Results
We merge imaginative, attention-grabbing ideas with data-driven strategies to ensure campaigns don’t just look good; they perform, delivering tangible business outcomes.
Trusted Experience
With over 16 years in marketing communications, we’ve helped diverse brands across industries achieve recognition, growth, and meaningful engagement, making us a reliable partner for your brand journey.
Our Services
End-to-End Brand Solutions That Deliver Results
Brand Strategy & Identity
We define your brand’s purpose, voice, and visual identity for consistent recognition and trust.
New Product Launch
From concept to market, we design and launch products that resonate and perform.
Consumer Insight & Marketing Research
We uncover customer and market insights to inform strategies that deliver results.
Media Planning & Activation
We place your brand in front of the right audience at the right time for maximum impact.
Events & Experiential Marketing
We create live and virtual experiences that bring your brand to life and drive engagement.
Sales Promotion
We create targeted promotions that boost engagement and drive immediate product uptake.
Product Seeding & Direct Sales
We put your product directly in consumers’ hands and guide them from trial to purchase.
POP & POSM Production & Deployment
We produce and deploy retail materials that strengthen visibility and influence buying decisions.
Our Clients
