Sunlight
Sunlight Ankara Day
The Task:
Trigger talkability and engagement amongst TG using platforms that appeal to them while driving home the brand vision.
Further strengthen the brand image and positive associations within target group and also to increase brand love score and drive increased sales.
Agency Deliverables:
Develop, Plan and Execute an exciting set of experiential events to drive consumer engagement.
Execution:
Influencer marketing (Product seeding), Media Launch and Consumer Activations.
Result:
Millions of Naira in earned media as over 30% of influencers shared the experience online and over 350,000 personalized cans created for consumers.
