About us

EVERYTHING BEGINS WITH
AN IDEA

Our vision

To be the preferred Integrated Marketing Communications provider in Africa.

Our mission

To provide the perfect chemistry between brands and consumers by creating solutions that accelerate brand equity and market leadership.

Our approach

Problem definition

Problem definition

Solution Identification

Solution 2

Execution

Frequently Asked Questions

No. We can execute outside the shores of Nigeria.  Over the years we have created memorable experiences for brands across Eastern, Western Africa and even the United Kingdom.

Experiential marketing is a set of marketing techniques that create memorable experiences (Interactions) between an organization, its brand/products and target consumers with the ultimate goal of delivering a strong and measurable Return on Investment.

  1. Coca-Cola Share-a-Coke Campaign – Mass customization ofnames on Coca-Cola Cans across multiple touchpoints (Institutions, Malls, High Traffic Areas) PAN Nigeria.
  2. 5Alive Pulpy Launch Campaign- Launch and experiential sampling of 5Alive Pulpy across several touch points (Tertiary institutions, NYSC Camps and Estates) PAN Nigeria.
  3. Coke Studio Season V Consumer Launch – An experiential event to officially Launch the Coke Studio Season V Television Programme where select consumers and key stakeholders converged for an amazing evening with the Brand

Experiential marketing has no fixed cost. Costs are based on the tools deployed and magnitude of activation scope per campaign/project.

Experiential campaigns can be run any time of the year.