MTN Declining LGAs Initiative
Challenge
- The Geo-marketing team of MTN identified some LGAs and their top cluster(s) were declining in revenue performance.
- These LGAs were observed to have consecutively declined on a monthly basis, normalized to 30 days for a 3 months period.
Task
Drive data uptake, stimulate usage and increase revenue.
Execution
- Developed ‘’The Declining LGA Initiative’’ within these locations which was aimed at driving data usage increase, in and around the assigned locations.
- This initiative was a geo-focussed activation drive within selected locations to initiate massive sales and stimulate data usage.
Result
- Increased product awareness and visibility resulting in increased VTU push thereby improving products availability across the states (FCT, Nasarawa and Kogi) with a remarkable increase in overall data usage
