Martell Activation @ Sapperz Lounge – Sodium Brand Solutions

Martell Activations

Challenge

How do we position Martell as the lifestyle brand, beyond just the music, that has the audacity to redefine the rules (status quo)?

Task

Differentiate Martell as a lifestyle brand, in a me-too category, & position it as the “hot right now” brand.

Execution

House of Martell Entertainment (H.O.M.E by Martell) on-trade activations, unique and disruptive bottle service ritual to drive brand image and awareness
Visibility – Serving ritual, disruptive media wall with LED effect, Martell Flags, Lifestyle fashion display synergized with Martell Blue Swift/VSSD bottles
Activation – A/B list artist + A/B list DJ, Hype-man, hostesses and gift with purchase (GWP)

Result

Increased consumption of the brand with sales volume growing YoY ahead of set targets

Who we are

Want to talk?

Who we are

A multi-disciplinary team of marketing professionals committed to provide sustainable and profitable brand growth solutions.

Want to talk?

Address

11, Regina Omolara Street,
Opebi, Lagos

Phone

+234 901 705 1807

Email

info[at]sodiumng.com

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