cropped sodium new logo.png
Contact Us!
cropped sodium new logo.png
Contact Us!
fold samsung win bnr

Samsung Galaxy Z Fold7 & Z Flip7

Sodium Brand Solutions partnered with Samsung Nigeria and Globacom to launch the Galaxy Z Fold7 and Z Flip7 in Lagos, combining a high-profile event with hands-on product showcases and compelling storytelling. The activation celebrated Samsung’s latest foldable innovations while offering exclusive perks to attendees; reinforcing the brand’s leadership in premium AI-powered mobile design.

Challenge

Samsung needed to communicate the value of its newest foldables; not just as luxury gadgets, but as powerful, AI-driven tools for productivity and personal expression. To hit premium and tech-savvy consumers in Nigeria, the campaign needed to educate attendees on the devices’ advanced functionality, while also creating excitement and urgency around pre-orders.

Strategy

Sodium Brand Solutions crafted an event-led experience anchored by a Globacom masterclass, held at Glo’s corporate headquarters in Victoria Island, Lagos. The strategy combined deep product education (AI features, design innovations, camera functionality) with powerful incentives; including 18 GB of free data from Glo and high-value gifts for early pre-orders.

The event aimed to drive both awareness and conversion, while positioning Samsung as a next-gen tech brand with local relevance.

Execution

Masterclass Launch Event

We hosted a curated event attended by Glo subscribers, Samsung executives, tech media, and high-net-worth guests. Attendees got private demos of the Z Fold7’s ultra-thin design, AI-enhanced multitasking capabilities, and the Flip7’s edge-to-edge FlexWindow.

Pre-Order Promotion

In partnership with Globacom, pre-orders came with 18 GB of free data and a sweepstake for premium gift items worth up to ₦1.2 million, including a 55-inch Samsung QLED TV.

Retail Activation

The campaign extended to Globacom retail outlets, where trained brand ambassadors conducted live demos and helped customers place pre-orders, driving foot traffic and directly converting interest into sales.

Influencer & Media Engagement

We amplified the launch on social media and traditional media, using local tech influencers to create content around the devices’ AI features and form factor; positioning the Fold7 as both a productivity powerhouse and a style statement.

Impact & Results

By blending a refined, high-touch event with powerful incentives and real product education, Sodium helped Samsung deepen the emotional connection with its audience; not just by selling hardware, but by positioning the Z Fold7 and Flip7 as intelligent, lifestyle-defining tools that reflect Samsung’s vision for next-gen mobile AI and design.
  • The launch event drew significant visibility, with media coverage from top Nigerian outlets emphasizing both the AI innovations and the exclusive Glo benefits.
  • Pre-order uptake was strong: the combo of 18 GB free data + exclusive gifts created high demand among Glo customers, particularly among premium and tech-focused buyers.
  • The experiential activation translated into in-store conversion - many attendees who interacted with the devices during live demos went on to place pre-orders or reserved their units on site.
  • Brand sentiment around the Z series improved, with attendees commenting on the devices’ sleek design, power, and “smart AI feel,” per feedback during the activation.
fold samsung bovi bnr

Key Takeaways

1

Event + Incentive = Conversion

Leveraging a masterclass + data + gifts drove both awareness and actual sales.

2

Product Education Matters

Hands-on demos empowered consumers to appreciate the AI, design, and camera features.

3

Partnership Synergy

Collaborating with Glo gave Samsung localized reach and meaningful customer value; a powerful combo for premium product launch in Africa.

Clear Answers to Help You Move Forward

We simplify every step of working with us by giving you direct, honest answers to the questions brands ask most. From project timelines to activation processes and deliverables, our FAQ helps you understand how we operate, what to expect and how we ensure clarity, quality and accountability on every brief.

No. We can execute outside the shores of Nigeria. Over the years we have created memorable experiences for brands across Eastern, Western Africa and even the United Kingdom.

Over 16 years.

Experiential marketing is a set of marketing techniques that create memorable experiences (Interactions) between an organization, its brand/products and target consumers with the ultimate goal of delivering a strong and measurable Return on Investment.

  1. Coca-Cola Share-a-Coke Campaign – Mass customization ofnames on Coca-Cola Cans across multiple touchpoints (Institutions, Malls, High Traffic Areas) PAN Nigeria.
  2. 5Alive Pulpy Launch Campaign- Launch and experiential sampling of 5Alive Pulpy across several touch points (Tertiary institutions, NYSC Camps and Estates) PAN Nigeria.
  3. Coke Studio Season V Consumer Launch – An experiential event to officially Launch the Coke Studio Season V Television Programme where select consumers and key stakeholders converged for an amazing evening with the Brand

Experiential marketing has no fixed cost. Costs are based on the tools deployed and magnitude of activation scope per campaign/project.

Experiential campaigns can be run any time of the year.

Yes, we can create Premiums but it comes at a cost

Scroll to Top