cropped sodium new logo.png
Contact Us!
cropped sodium new logo.png
Contact Us!
capri sun main bnr family fun

Capri-Sun Great Fun Experiential Activation

Capri-Sun partnered with Sodium Brand Solutions to deliver the Great Fun Experiential Activation, a nationwide campaign designed to reconnect families with the brand through memorable shared experiences. By creating interactive moments where mothers and children could play, learn, and bond together, the campaign reinforced Capri-Sun’s position as the world’s leading premium kids’ beverage while driving product trial, loyalty, and sales.

Challenge

Increasing competition within Nigeria’s children’s beverage market had impacted Capri-Sun’s purchasing power, resulting in declining brand loyalty and reduced consumption. The brand needed a compelling experiential campaign that would reconnect with families, strengthen emotional engagement, and reinforce Capri-Sun’s leadership among mothers and children.

Strategy

Sodium Brand Solutions developed a family-centred experiential campaign built around Capri-Sun’s communication platform of “Creating Carefree Moments of Unrestricted Fun.” We identified high-footfall locations and strategic family touchpoints where mothers and children naturally gather, transforming these spaces into immersive brand experiences that encouraged creativity, interaction, and lasting memories while increasing product visibility and purchase intent.

Execution

Nationwide Experiential Activation

We delivered a large-scale experiential campaign across multiple cities, creating vibrant activation zones where families could interact directly with the Capri-Sun brand through engaging games, creative activities, and product experiences.

Family Engagement

The activation encouraged meaningful interactions between mothers and their children, reinforcing Capri-Sun’s positioning as a brand that creates joyful family moments and lifelong memories.

Strategic Retail Presence

By activating carefully selected retail and community touchpoints with high consumer traffic, we maximised brand visibility while driving product trial and immediate purchase.

Sales & Brand Conversion

Integrated product sampling, retail engagement, and promotional mechanics encouraged consumers to purchase on-site, translating brand experiences into measurable commercial results.

Impact & Results

The Great Fun Experiential Activation successfully delivered both brand engagement and commercial performance, exceeding audience reach targets while generating significant sales across multiple product lines.

  • Successfully activated 6 cities across Nigeria.
  • Executed activations in 30 retail outlets through 100 experiential events.
  • Engaged 141,716 consumers through immersive brand experiences.
  • Sold 7,894 cases of Capri-Sun during the campaign.
  • Sold 3,373 cases of Chivita Smart Malt through cross-brand activation.
  • Generated a total sales value of ₦58.7 million.
  • Achieved an impressive 50% consumer conversion rate across activation locations.
capri sun hoops

Key Takeaways

1

Experiences Create Emotional Connections

Interactive family experiences strengthened Capri-Sun’s emotional connection with mothers and children while reinforcing long-term brand loyalty.

2

Strategic Activation Drives Sales

Carefully selected high-footfall locations transformed brand engagement into measurable product sales and consumer conversion.

3

Engagement Delivers Business Results

By combining entertainment, retail activation, and product experience, the campaign successfully exceeded audience reach objectives while delivering strong commercial impact.

Clear Answers to Help You Move Forward

We simplify every step of working with us by giving you direct, honest answers to the questions brands ask most. From project timelines to activation processes and deliverables, our FAQ helps you understand how we operate, what to expect and how we ensure clarity, quality and accountability on every brief.

No. We can execute outside the shores of Nigeria. Over the years we have created memorable experiences for brands across Eastern, Western Africa and even the United Kingdom.

Over 16 years.

Experiential marketing is a set of marketing techniques that create memorable experiences (Interactions) between an organization, its brand/products and target consumers with the ultimate goal of delivering a strong and measurable Return on Investment.

  1. Coca-Cola Share-a-Coke Campaign – Mass customization ofnames on Coca-Cola Cans across multiple touchpoints (Institutions, Malls, High Traffic Areas) PAN Nigeria.
  2. 5Alive Pulpy Launch Campaign- Launch and experiential sampling of 5Alive Pulpy across several touch points (Tertiary institutions, NYSC Camps and Estates) PAN Nigeria.
  3. Coke Studio Season V Consumer Launch – An experiential event to officially Launch the Coke Studio Season V Television Programme where select consumers and key stakeholders converged for an amazing evening with the Brand

Experiential marketing has no fixed cost. Costs are based on the tools deployed and magnitude of activation scope per campaign/project.

Experiential campaigns can be run any time of the year.

Yes, we can create Premiums but it comes at a cost

Scroll to Top