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Chivita | Hollandia “Brunch in Bloom”

Sodium Brand Solutions produced the Brunch in Bloom edition of Chivita | Hollandia’s signature Lifestyle Brunch, held on May 23, 2025 at 360 by Vertigo, Victoria Island, Lagos. The event brought together influencers, dairy lovers, families, and key CHI leadership for a day of creative culinary experiences, community, and brand storytelling.

Challenge

Chivita | Hollandia – a leader in dairy and juice under CHI Limited; needed a compelling way to deepen its consumer engagement and amplify its message of quality, innovation, and togetherness.

With increasing competition and evolving consumer tastes, the brand aimed to stand out by creating a memorable social experience that blended lifestyle, creativity, and product education.

Strategy

Sodium designed a multi-layered experiential strategy: an upscale brunch event to serve as a live “brand moment” for Chivita | Hollandia. The plan included curated influencer attendance, interactive food and drink stations, and creative workshops; all aimed at positioning Chivita | Hollandia’s dairy products (like UHT milk, vanilla yogurt, and lactose-free milk) in a fresh, aspirational light.

To reinforce authenticity, key CHI execs (Managing Director Eelco Weber and CCO Adebola Arotiowa) were present, signaling the brand’s commitment to lifestyle engagement.

Execution

Immersive Venue

Hosted at 360 by Vertigo, a stylish rooftop location, creating a perfect backdrop of sophistication and warmth.

Milk Foam Art Workshop

A professional barista led a milk foam art session where guests created instagram-worthy latte art in their coffee.

Interactive Stations

Included a dairy-inspired mixologist booth where guests sampled Chivita mocktails and creative brunch dishes, plus a live Chef Cupid cooking demonstration using Hollandia dairy.

Influencer & Media Engagement

The event brought together content creators, lifestyle influencers, and family advocates.

Impact & Results

By designing an experiential event that combined elegance with play, Sodium helped Chivita | Hollandia showcase the versatility and premium nature of its dairy portfolio. The “Brunch in Bloom” concept proved that brand experiences, when grounded in creativity and genuine connection, can be more than just marketing; they become moments people remember and share.
  • The event drew top-tier influencers and lifestyle media, increasing Chivita | Hollandia’s brand visibility and relevance among premium, trend-savvy audiences.
  • Real-time social engagement spiked, as attendees shared their brunch moments, latte art, and creative food combinations via social media; amplifying the campaign reach beyond the physical venue.
  • The Milk Foam Art Workshop and interactive cooking stations reinforced Hollandia’s value as a creative, high-quality dairy brand, leading to positive press coverage from BusinessDay, BellaNaija, and more.
  • The event successfully positioned Chivita | Hollandia not just as a beverage brand, but as a lifestyle companion; one that connects, inspires, and entertains.
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Key Takeaways

1

Live brand experiences deepen emotional resonance

Cultivating brand loyalty beyond product usage.

2

Engagement + creativity = amplification

Workshops (like foam art) and influencer participation drove social reach.

3

Strategic leadership inclusion matters

Having CHI executives present shows brand commitment and elevates the event’s profile.

Clear Answers to Help You Move Forward

We simplify every step of working with us by giving you direct, honest answers to the questions brands ask most. From project timelines to activation processes and deliverables, our FAQ helps you understand how we operate, what to expect and how we ensure clarity, quality and accountability on every brief.

No. We can execute outside the shores of Nigeria. Over the years we have created memorable experiences for brands across Eastern, Western Africa and even the United Kingdom.

Over 16 years.

Experiential marketing is a set of marketing techniques that create memorable experiences (Interactions) between an organization, its brand/products and target consumers with the ultimate goal of delivering a strong and measurable Return on Investment.

  1. Coca-Cola Share-a-Coke Campaign – Mass customization ofnames on Coca-Cola Cans across multiple touchpoints (Institutions, Malls, High Traffic Areas) PAN Nigeria.
  2. 5Alive Pulpy Launch Campaign- Launch and experiential sampling of 5Alive Pulpy across several touch points (Tertiary institutions, NYSC Camps and Estates) PAN Nigeria.
  3. Coke Studio Season V Consumer Launch – An experiential event to officially Launch the Coke Studio Season V Television Programme where select consumers and key stakeholders converged for an amazing evening with the Brand

Experiential marketing has no fixed cost. Costs are based on the tools deployed and magnitude of activation scope per campaign/project.

Experiential campaigns can be run any time of the year.

Yes, we can create Premiums but it comes at a cost

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