Restrictions on large gatherings due to Covid-19 pandemic had made it increasingly impossible to experientially engage the brand’s audience via on-trade channel
Task:
Create an experiential engagement platform that could be amplified to a larger audience.
Execution:
Hang out with Tara (brand ambassador) which was a series of themed mini events for the brand’s SKUs was created and creatively executed to engage select groups of people and amplified via social media for massive buzz
Result:
Massive engagement and buzz for the brand despite the Covid-19 restrictions resulting in increased sales for the brand.
