McVities 125th Anniversary Media Launch – Sodium Brand Solutions

McVities 125th Anniversary Media Launch

Challenge:

The McVities 125th Anniversary Media Launch event was held at Renaissance hotel GRA(now Radisson Blu). The event congregated key media partners to a breakfast and to formally inform the media and general public about the consumer promo campaign tied to the 125th Anniversary celebration.

Task:

To Plan and execute from start to finish an engaging Media Paley to Celebrate the 125th Anniversary of Mcvities.

Execution:

Setup of Venue for the Launch

Strategic convergence of Media representatives to an informative Breakfast session

Ensured seamless Launch of campaign

Seamless Transition of guests to the buffet corner for breakfast

Result:

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