Coca-Cola Open Happiness Activations

Challenge

The Coca-Cola Open happiness truck activation, a noble idea of Coca-Cola Nigeria to further strengthen Consumer-Brand interaction as well as building Brand Equity strategically keyed into the opening of partner outlets PAN Nigeria to engage consumers, sample ice-cold bottles of Coca-Cola drinks while people redeem fabulous gift items.

Task

The task was to experientially engage and reward consumers/attendees at openings of Partner Outlets (Malls, Supermarkets) while creating massive buzz and talkability.

Execution

Very strategic activation spots were secured for set up and positioning of Open Happiness Truck
Deployment of perimeter Branding and brand props to maximize brand visibility around venue
Neighbourhood storm and buzz to drive traffic to activation ground
Interactive Push-Button mechanism on the back of truck for dispensing of fabulous gift items
Experientially sample of Ice-cold Coca-Cola Products
Optimized talkability and buzz by stunt dancers and hype man
Consumer engagement, Brand trivia and fun activities ( Music & Dance Competition) coordinated by hype man
Maximum energy and vibe throughout activation by DJ

Result

Maximum consumer engagement
Highly impactful Brand visibility
Over 2000 reach
1000 engaged