Jameson Black Barrel Activation @ Brass & Copper
Challenge
Gain TOMA and position the brand as aspirational
Task
Bring to life the Haloween theme and drive sales volume
Execution
- Visibility – Media wall, bar, DJ booth, Halloween themed decorations/props, experiential photo walls for photo opportunities
- Activation – Promoters, bottle service ritual, cocktails
Result
Good consumer connection with the brand and improved sales were achieved.
