Jameson Black Barrel Activation @ Brass & Copper

Challenge

Gain TOMA and position the brand as aspirational

Task

 Bring to life the Haloween theme and drive sales volume

Execution

  • Visibility – Media wall, bar, DJ booth, Halloween themed decorations/props, experiential photo walls for photo opportunities
  •  Activation – Promoters, bottle service ritual, cocktails

Result

Good consumer connection with the brand and improved sales were achieved.