McVities 125th Anniversary Media Launch

Challenge

The McVities 125th Anniversary Media Launch event was held at Renaissance hotel GRA(now Radisson Blu). The event congregated key media partners to a breakfast and to formally inform the media and general public about the consumer promo campaign tied to the 125th Anniversary celebration.

Task

To Plan and execute from start to finish an engaging Media Parley to Celebrate the 125th Anniversary of Mcvities.

Execution

Setup of Venue for the Launch
Strategic convergence of Media representatives to an informative Breakfast session
Ensured seamless Launch of campaign
Seamless Transition of guests to the buffet corner for breakfast

Result

Increased awareness for the brand and the promotion