MTN Declining LGAs Initiative


  • The Geo-marketing team of MTN identified some LGAs and their top cluster(s) were declining in revenue performance.
  • These LGAs were observed to have consecutively declined on a monthly basis, normalized to 30 days for a 3 months period.  


Drive data uptake, stimulate usage and increase revenue.


  • Developed ‘’The Declining LGA Initiative’’ within these locations which was aimed at driving data usage increase, in and around the assigned locations.
  • This initiative was a geo-focussed activation drive within selected locations to initiate massive sales and stimulate data usage.


  • Increased product awareness and visibility resulting in increased VTU push thereby improving products availability across the states (FCT, Nasarawa and Kogi) with a remarkable increase in overall data usage