The Geo-marketing team of MTN identified some LGAs and their top cluster(s) were declining in revenue performance.
These LGAs were observed to have consecutively declined on a monthly basis, normalized to 30 days for a 3 months period.
Task
Drive data uptake, stimulate usage and increase revenue.
Execution
Developed ‘’The Declining LGA Initiative’’ within these locations which was aimed at driving data usage increase, in and around the assigned locations.
This initiative was a geo-focussed activation drive within selected locations to initiate massive sales and stimulate data usage.
Result
Increased product awareness and visibility resulting in increased VTU push thereby improving products availability across the states (FCT, Nasarawa and Kogi) with a remarkable increase in overall data usage
