The concept of the Sprite & Spicy activation was to experientially engage consumers and reference the fact that Sprite goes best with Spicy foods such as Suya, Asun etc. Two out of the three Sprite pillars(Basketball and Music) were set into motion to engage consumers. The Sprite + Spicy hoop truck was activated at relaxation spots in Lagos, Abuja and Port Harcourt where spicy foods were being purchased. However to kick start the set of activations PAN Nigeria, staff of Coca-Cola Nigeria were treated to a fun-filled dry-run of the activation at The Federal Palace VI.
Conceptualize, Plan and execute a highly engaging themed System Launch for the Sprite and Spicy activation.