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Sunlight Lagos Fashion Week

Challenge

  • The Sunlight Activation at the Lagos Fashion Week took place on the 24th -26th of October 2019 at the Federal Palace Hotel, Ikoyi Lagos
  • The Sunlight master Brand keyed into the event to engage guests who attended the event.

Task

  • The task was to creatively engage guests at the Sunlight display booth

Execution

  • A Photo experience booth was designed for guest to take pictures with
  • Branded Flowery wall with a bicycle prop was deployed for more consumer engagement
  • A clothing rack for the Sunlight collection was also put on display
  • Guests were rewarded with Products and Branded Gift items such as the Notepads , towels, exercise books, gift bags ) at the experience corner

Result

  • Highly engaged consumers
  • Increased brand recall and preference
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A multi-disciplinary team of marketing professionals committed to provide sustainable and profitable brand growth solutions.

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Address

11, Regina Omolara Street,
Opebi, Lagos

Phone

+234 901 705 1807

Email

info[at]sodiumng.com

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