Sunlight Lagos Fashion Week
Challenge
- The Sunlight Activation at the Lagos Fashion Week took place on the 24th -26th of October 2019 at the Federal Palace Hotel, Ikoyi Lagos
- The Sunlight master Brand keyed into the event to engage guests who attended the event.
Task
- The task was to creatively engage guests at the Sunlight display booth
Execution
- A Photo experience booth was designed for guest to take pictures with
- Branded Flowery wall with a bicycle prop was deployed for more consumer engagement
- A clothing rack for the Sunlight collection was also put on display
- Guests were rewarded with Products and Branded Gift items such as the Notepads , towels, exercise books, gift bags ) at the experience corner
Result
- Highly engaged consumers
- Increased brand recall and preference
