Coca-Cola Open Happiness Activations


The Coca-Cola Open happiness truck activation ,a noble idea of Coca-Cola Nigeria to further strengthen Consumer- Brand interaction as well as building Brand Equity strategically keyed into the opening of partner outlets PAN Nigeria to engage consumers, sample ice-cold bottles of Coca-Cola drinks while people redeem fabulous gift items.


The task was to experientially engage and reward consumers/attendees at openings of Partner Outlets (Malls, Supermarkets) while creating massive buzz and talkability.


  • Very strategic activation spots were secured for set up and positioning of Open Happiness Truck
  • Deployment of perimeter Branding and brand props to maximize brand visibility around venue
  • Neighbourhood storm and buzz to drive traffic to activation ground
  • Interactive Push-Button mechanism on the back of truck for dispensing of fabulous gift items
  • Experientially sample of Ice-cold Coca-Cola Products
  • Optimized talkability and buzz by stunt dancers and hype man
  • Consumer engagement, Brand trivia and fun activities ( Music & Dance Competition) coordinated by hype man
  • Maximum energy and vibe throughout activation by DJ


  • Maximum consumer engagement
  • Highly impactful Brand visibility
  • Over 2000 reach
  • 1000 engaged