Eva Twist For Good

Challenge:

  • Eva water officially launched the 50cl Eco-friendly bottle; light weight and environmentally friendly
  • Eva intends to remain the leading brand, increase brand loyalty which invariably increases sales through the Eva fitness activation

Task:

To plan and execute a series of fitness activations in 3 cities while cascading the environmental friendly bottle to consumers

Execution:

  • Keyed into morning work-outs and fitness sessions at regular fitness centers where enthusiasts converged
  • Engaged celebrity fitness instructors who conducted the fitness sessions and also helped in amplifying the activities on social media
  • Sampled bottles of ice–cold Eva water
  • Distributed branded props ; Fitness mats, Skipping ropes, water bottles, Head and wrist bands

Result:

  • Maximum brand awareness
  • Optimal Brand/Consumer interaction via product immersion