Sprite + Spicy Activation – Sodium Brand Solutions

Sprite + Spicy Activation

Challenge:

The concept of the Sprite & Spicy activation was to experientially engage consumers and reference the fact that Sprite goes best with Spicy foods such as Suya, Asun etc. Two out of the three Sprite pillars(Basketball and Music) were set into motion to engage consumers. The Sprite + Spicy hoop truck was activated at relaxation spots in Lagos, Abuja and Port Harcourt where spicy foods were being purchased. However to kick start the set of activations PAN Nigeria, staff of Coca-Cola Nigeria were treated to a fun-filled dry-run of the activation at The Federal Palace VI.

Task:

Conceptualize, Plan and execute a highly engaging themed System Launch for the Sprite and Spicy activation.

Execution:

A strategic spot was secured for the activation at the Federal Palace car Park to bring to live the cabana chill zone set up concept for associates to have a spicy evening with Sprite

Deployment of perimeter Branding and brand props to maximize brand visibility around venue

Setup included the cabana compartments with sofas and branded throw pillows, the Sprite + Spicy interactive photo wall with fun props, The Sprite Bar, the experiential Spicy corner where the Asun and Suya was prepared

Fun games such as the Basketball Hoop stand and the karaoke were available to engage associates

Result:

Maximum System immersion into the campaign idea

Maximum engagement utilizing the core pillars of Sprite

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+234-8037850811

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info[at]sodiumng.com

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