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Sunlight Lagos Fashion Week
Challenge:
The Sunlight Activation at the Lagos Fashion Week took place on the 24th -26th of October 2019 at the Federal Palace Hotel, Ikoyi Lagos
The Sunlight master Brand keyed into the event to engage guests who attended the event.
Task:
The task was to creatively engage guests at the Sunlight display booth
Execution:
A Photo experience booth was designed for guest to take pictures with
Branded Flowery wall with a bicycle prop was deployed for more consumer engagement
A clothing rack for the Sunlight collection was also put on display
Guests were rewarded with Products and Branded Gift items such as the Notepads , towels, exercise books, gift bags ) at the experience corner
Result:
Highly engaging activities
Ultimate brand recall
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