Launch and drive adoption for Quick Teller Business within a highly competitive fintech and electronic payment sector.
Task:
Drive awareness within the business community especially online to deliver resonance to the offers of QuickTeller Business
Harness the awareness drive to build product offer considerations
Execution:
A marinated use of organized Social Media (Facebook/Instagram) advertising and Influencer marketing to drive both brand awareness and engagement with Influencer marketing bringing out the “person-to-person” connection.
Display advertising to create scale across the web based platforms and ensure traffic to QuickTeller’s business offer page for possible conversion.
Frequency for organized SM was kept at 2 per week due to delayed conversion for a product.
Result:
Channels Deployed:
Facebook/Instagram, YouTube, Search, Display, Influencer Marketing and HNI Newsletters
