Absolut Extrakt

Challenge

Disrupt Vodka category with Extrakt to recruit from shots consumption occasion and drive local relevance linked to herbs.

Task

Make Absolut top of mind by reinforcing premium image focused on disruptive on-trade activations.

Execution

Visibility – Jungle Fever theme, photo area, tent cards, POS, DJ booth.

Activation

Promoters, sampling, bottle service ritual & gift with purchase.

Result

Increased brand penetration and sales were achieved.