Absolut: Hang Out With Tara Events


Restrictions on large gatherings due to Covid-19 pandemic had made it increasingly impossible to experientially engage the brand’s audience via on-trade channels


Create an experiential engagement platform that could be amplified to a larger audience.


Hang out with Tara (brand ambassador) which was a series of themed mini events for the brand’s SKUs was created and creatively executed to engage select groups of people and amplified via social media for massive buzz


Massive engagement and buzz for the brand despite the Covid-19 restrictions resulting in increased sales for the brand.