Annual Festival Activation ( Sunlight DWL, Royco Leverage) – Sodium Brand Solutions

Annual Festival Activation
(Sunlight DWL, Royco Leverage)

Challenge

Unilever Nigeria in its usual way of supporting, traditional heritage and historical values keyed into some annual festivals in Nigeria to tactically engage and drive Top-Of-Mind awareness among attendees
The Annual Ojude Oba festival of the people of Ijebu-Ode, Ogun State was a very great platform to support values and norms of the people Sunlight Dish wash Liquid & Royco seasoning were the core brands that keyed into the annual Festivals

Task

Creatively deploy the Sunlight Dishwash Liquid and Royco Seasoning Cubes to Experientially engage attendees of the Ojode Oba

Execution

Hygienically prepared indigenous food (Ikokore ) was served kitchen/Dinning style to guests within the Towns pavilion square while promoting the Royco seasoning cubes as the ideal seasoning for every home.
A sunlight dish washing Liquid booth was utilized to experientially demonstrate the efficacy of the brand in removing oil from dishes.
Branded gift items were given out to attendees who purchased products (Sunlight Dish Wash Liquid and Royco Seasoning cubes)

Result

Increased Brand Love and association
Maximum Brand Visibility at the Annual Festivals

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