Coke Studio Season V Consumer launch Event

Challenge

Leveraging on the success of 4 seasons; showcasing Brilliant African music, culture and lifestyle with growing viewership, Coca-Cola Launched in grand style another Never Been Seen Season of Africa’s Best in 2017. The Launch Party ushered in yet another season of showcasing greatness and diversity of Africa and in particular Nigeria

Task

Bring to life a grand event to launch Coke Studio Africa Season V
Invite TA influencers thereby creating a massive buzz on social and traditional media.
Handle logistics from start to finish

Execution

Created a One of a Kind – Out of this World musical experience for guests from the point of arrival thereby taking them on Musical Journey through a Kaleidoscope of Africa’s richness
The creative use of musically inspired props across several touch-points. Coke infused canapes served
Strategic experiential engagement of guests