Eva Twist For Good - Sodium Brand Solutions

Eva Twist For Good

Challenge

Eva water officially launched the 50cl Eco-friendly bottle; light weight and environmentally friendly
Eva intends to remain the leading brand, increase brand loyalty which invariably increases sales through the Eva fitness activation

Task

To plan and execute a series of fitness activations in 3 cities while cascading the environmental friendly bottle to consumers.

Execution

Keyed into morning work-outs and fitness sessions at regular fitness centers where enthusiasts converged
Engaged celebrity fitness instructors who conducted the fitness sessions and also helped in amplifying the activities on social media
Sampled bottles of ice–cold Eva water
Distributed branded props ; Fitness mats, Skipping ropes, water bottles, Head and wrist bands

Result

Maximum brand awareness
Optimal Brand/Consumer interaction via product immersion