Jameson Black Barrel Activation @ The Afro-Vibes


  • Gain TOMA and position the brand as apirational


Reinforce the Jameson Franchise into the more premium bond & connect occasions


The activations focused on Aspirational lifestyle (Black Like No Other), Premium bond & connect moments (Cocktails & food) and Disruptive entertainment (DJ with saxophonist etc.)

  • Visibility – Media wall, bar, DJ booth, premium décor elements
  • Activation – Promoters, bottle service ritual, cocktails, disruptive entertainment
  • GWP – Buy a bottle of Jameson Black Barrel & receive a complimentary platter (starter)


Increased consumption of the brand with sales volume growing YoY ahead of set targets