Kwara State – Identity Creation – Sodium Brand Solutions

Kwara State – Identity Creation

Challenge

With dwindling revenues , it became imperative to develop other income sources but little information about the potentials of the state didn’t make the state a choice for critical local and foreign investments

Task

Create a brand identity for the state to attract the much needed investments.

Execution

This birthed the campaign idea “SHARED PROSPERITY”
The theme aligned with the lifestyle and aspirations of the populace and so they found the communication relevant to them; it was also compelling to external stakeholders who were being invited to invest in the state. This involved PR, Activations, Media and Events.

Result

Greater awareness of the strategic investment thrust of the government and birthing of KP3 (Kwara State Public-Private Partnership) to sustain the policy direction of the government.