Lagos Laughs Season 1 & 2

Challenge

Position the government as a enabler of the growth in the entertainment industry.

Task

Create a unique platform with mass appeal and resonance which will also deliver on our objective

Execution

LAGOS LAUGHS, a comedy show used to mark the world laughter day in Lagos. The maiden edition was held on the 7th May 2017 to celebrate the 50th anniversary of Lagos State. A second edition tagged Season 2 was held a year after which had an array of outstanding Lagos comedians delivering epic comic lines.

Result

Over 2000 guests reached during the event at the prestigious Eko Hotel and Suites with 100,000+ views online making a platform a good mass engagement tool.