The Sprite Triple Slam 2015 was a 3 pronged brand engagement aimed at reconnecting its core target to the refreshing taste of Sprite through Basketball Music and Dance.
The campaign stormed select tertiary institutions across Nigeria to re-ignite the Sprite spirit in its core Target who are young, vibrant and energetic.
Task
Plan and execute a set of all engaging Sprite Triple Slam activations using the 3 Pillars of Basket Ball,. Music and Dance to drive massive awareness and participation within the select Tertiary institutions across Nigeria
Execution
The Sprite Triple Slam activations were held across 7 tertiary institutions
Activities commenced with a Town storm where a team of professional basket ballers created buzz and curiosity with a custom mobile hoop truck. The engaged target consumers at High Traffic areas proximal to the institutions.
Cheer leaders cheered volunteers on as they made free throws on the hoop truck to win fabulous gifts and tickets to the Grande finale at the schools auditorium
The activations climaxed with the grande finale event where Star artistes such as Dbanj, Kiss Daniel, Vector, Patoranking and many more upcoming acts within the locality entertained TA as they won lots of freebies.
Result
The activation enabled the TA connect with their passion and get rewarded
The campaign got huge traction on social media during the campaign period
