Sunlight Master Brand Ankara Monday Internal Activation

Summary

Sunlight Master Brand intended to launch the new multipurpose bar soaps internally (Agbara & Oregun offices) with the theme Ankara Monday.
The Brand is positioned to project its fabric friendly feature hence its association with the indigenous Ankara fabric which has become popular in the fashion and lifestyle industry.

Challenge

How do you launch these products amongst staff in an engaging way?

Task

Create and execute an exciting and engaging internal activity to launch the Sunlight Multi purpose Bar soap at the Oregun and Agbara offices.

Execution

In order to create a resonating and engaging experience, the concept ‘’Catch The Afro-9ja Vibe’’ was brought to life and this was to project a rich blend of Afro-Nigerian culture and lifestyle within the office work space.
The office & wings were tastefully decorated using Nigerian/ African inspired props such as calabash, local drums, baskets, a blend of Ankara, Damask, Aso-Oke fabrics
Ushers/models which comprised 5 girls and 3 guys in gorgeous Sunlight Ankara costumes created disruptive moments within the office wings as they took breath-taking runway-style walks across the offices
At every wing, there were Nigerian goodies corner with a table platter for African/Nigeria specials such as sugar & caramel sweet (Baba Dudu), Tiger nut, Danbino (Dates),Donqwa, Kuli Kuli ,Kokoro,Popcorn & Groundnut etc