The Quickteller Business Launch

Challenge

Launch and drive adoption for Quick Teller Business within a highly competitive fintech and electronic payment sector.

Task

  • Drive awareness within the business community especially online to deliver resonance to the offers of QuickTeller Business
  • Harness the awareness drive to build product offer considerations

Execution

  • A marinated use of organized Social Media (Facebook/Instagram) advertising and Influencer marketing to drive both brand awareness and engagement with Influencer marketing bringing out the “person-to-person” connection.
  • Display advertising to create scale across the web based platforms and ensure traffic to QuickTeller’s business offer page for possible conversion.
  • Frequency for organized SM was kept at 2 per week due to delayed conversion for a product.

Channels Deployed:

  • Facebook/Instagram, YouTube, Search, Display, Influencer Marketing and HNI Newsletters

Results

Content Marketing

Influencer Marketing

Social Media Advertising

Performance Marketing-Digital Display