Launch and drive adoption for Quick Teller Business within a highly competitive fintech and electronic payment sector.
Drive awareness within the business community especially online to deliver resonance to the offers of QuickTeller Business
Harness the awareness drive to build product offer considerations
A marinated use of organized Social Media (Facebook/Instagram) advertising and Influencer marketing to drive both brand awareness and engagement with Influencer marketing bringing out the “person-to-person” connection.
Display advertising to create scale across the web based platforms and ensure traffic to QuickTeller’s business offer page for possible conversion.
Frequency for organized SM was kept at 2 per week due to delayed conversion for a product.
Facebook/Instagram, YouTube, Search, Display, Influencer Marketing and HNI Newsletters